Owned end-to-end PLG acquisition efforts for Fiverr Pro, Fiverr’s premium B2B platform.

Developed and executed retention and loyalty strategies, increasing average revenue per customer
by 15%.

Contributed to the design and rollout of Fiverr’s AI-based freelancer-client matching system, improving feature performance and adoption.

Shaped the product vision for a sexual wellness biosensor platform, through seed stage; company pivoted following initial market validation and investor feedback.

Secured initial funding and investor traction by aligning the concept with market demand.

Led the development of an online learning recommendation and budget management system, doubling company revenue.

Drove new product creation from ideation to market launch - a personalized development plan designed to improve employee retention.

Launched the Wix Gift Card product, generating $900K in revenue within two months.

Managed the full product lifecycle - from market research and usability testing to analytics and optimization.

Supported fertility patients throughout treatment journeys, coordinating care and providingconsultations alongside clinical staff.